Partnership with tvScientific Helps Wisp Hit 100.3% MoM Revenue Growth
Wisp’s typical marketing strategies were not enough to hit their aggressive revenue targets. It quickly became clear that they needed to explore new outlets for advertising. Wisp was looking for a way to break into the CTV ad space while still mitigating the risk of a new marketing channel.
Wisp needed new technology and some tactical expertise to venture into the burgeoning CTV advertising space. This led them to engage in a unique relationship with leading CTV performance platform, tvScientific and Wisp’s affiliate network partner. tvScientific began by targeting CTV ads on a broad range of programming.
Through strategic optimizations, they were able to successfully find the highest performing inventory, including Hulu, NBC Universal Streaming, Peacock TV and Food Network, among others. This was accomplished as a CPA-only deal, with no integration, launch or managed service fees. Through tracking cross-device ad sales through the viewer’s IP address, tvScientific became the first CTV platform to be fully integrated and trackable with an affiliate network.
MoM Revenue Growth
first 30 days
Attributed to tvScientific
"CTV works, not just as an awareness play but to actually drive conversions. Since working with tvScientific, our ROAS from CTV has been double our ROAS from paid social."
Chief Marketing Officer, Wisp