Test, Learn, Iterate, and Scale CTV
When it comes to TV advertising, most local and regional businesses fall into two categories: they either avoid it because it is expensive and unmeasurable, or they work with cable companies or local broadcasters, which are also... expensive and unmeasurable.
The tvScientific platform enables businesses of all sizes to test targeted TV advertising without considerable investment and measure the return on ad spend in the same way you measure other digital advertising channels like paid search or social.
60% of TV Viewership Spent on Streaming
Consumption of CTV streaming content is at an all-time high
200 Million CTV Viewers
in the US
More US viewers are watching CTV than ever before
80% of US Households
Own a CTV
Connected TV device ownership and adoption is skyrocketing
