Performance TV Made Simple For Businesses Of All Sizes
Finally, the most powerful advertising medium, TV, is accessible and measurable. The tvScientific platform allows businesses of all sizes to test targeted TV advertising without considerable investment and measure their return on ad spend in the same way they measure other digital advertising channels like paid search or social.
Test, learn, iterate, and scale CTV
When it comes to TV advertising, most local and regional businesses fall into two categories: they either avoid it because it is expensive and unmeasurable, or they work with cable companies or local broadcasters, which are also... expensive and unmeasurable.
The tvScientific platform enables businesses of all sizes to test targeted TV advertising without considerable investment and measure the return on ad spend in the same way you measure other digital advertising channels like paid search or social.
Numbers Speak Louder Than Words
60% of viewership spent on streaming
Consumption of CTV streaming content is at an all-time high
200 million CTV viewers in the US
More US viewers are watching CTV than ever before
80% of households own a CTV
Connected TV device ownership and adoption is skyrocketing