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VS
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Why advertisers choose
tvScientific over Tatari

One word: Outcomes.

Advertisers today need more than quick impressions. Brands, apps, agencies, and affiliates need to drive real performance from TV, and prove that it's working. That’s why tvScientific was built to get your ads on TV fast, optimize in real time with AI, and show transparent, measurable results.

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CTV & Linear Inventory

Creative Flexibility

Audience Targeting

Flexible Engagement Models

No Contract Minimums

Patented Optimization Technology

Deterministic Household Identity Graph

Log-Level Data Transparency

The tvScientific advantage


Patented AI for superior performance

Our patented AI optimization technology continuously reallocates spend in real time to drive advertiser-declared outcomes. Backed by deep R&D and thousands of campaign insights, it delivers performance that scales.

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Radical transparency

We operate on a “whitebox” model that gives you full visibility into how campaigns are configured and optimized. From dashboards to log-level data and always-on incrementality testing, you see exactly what drives results.

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Flexible engagement models

Choose how you work: Pay per ad appearance with CPM or only when a customer converts with CPA. You can run campaigns on your own – fully self-serve – or partner with our team for strategic partnership. And with premium supply, efficient pricing, and audience recommendations, tvScientific adapts to your needs and scale.

flexible-engagement

At the end of the day, the choice isn’t just about who can place ads.  It's about who can deliver outcomes. tvScientific combines speed, intelligence, and transparency to turn CTV into a growth engine for your business.

How other leading brands are generating
outcomes fast

LG

Wildgrain

Photobucket

Earnin

Wildlife

The Y

DramaBox

👉 Bottom line

Tatari measures lift.
tvScientific guarantees outcomes.