Why advertisers choose tvScientific over The Trade Desk? Outcomes.

Where optimization decides the winner

The Trade Desk is a DSP built for agencies and programmatic experts, offering digital reach and granular control across channels. But scale and complexity alone don’t drive measurable growth. tvScientific was built for marketers who demand precision, transparency, and provable outcomes, not just reach. Powered by patented AI, tvScientific delivers continuous optimization, flexible pricing, and clear attribution that turn television into a true performance channel.

CTV & Linear Inventory

Creative Tools

Self-Serve Setup

Audience Targeting

Flexible Engagement Models

Advanced Attribution & Retargeting

Deterministic Household Identity Graph

Patented Optimization Technology

Log-Level Data Transparency

CTV-Focused Design

Request a demo

The tvScientific advantage

Patented AI for superior performance

Our patented AI optimization technology continuously reallocates spend in real time to drive advertiser-declared outcomes. Backed by deep R&D and thousands of campaign insights, it delivers performance that scales.

Radical transparency

We operate on a “whitebox” model that gives you full visibility into how campaigns are configured and optimized. From dashboards to log-level data and always-on incrementality testing, you see exactly what drives results.

Flexible engagement models

Choose how you work: Pay per ad appearance with CPM or only when a customer converts with CPA. You can run campaigns on your own – fully self-serve – or partner with our team. And with premium supply, efficient pricing, and audience recommendations, tvScientific adapts to your needs and scale.

At the end of the day, the choice isn’t just about who can place ads. It's about who can deliver outcomes. tvScientific combines speed, intelligence, and transparency to turn CTV into a growth engine for your business.

How other leading brands are generating outcomes fast

LG

Wildgrain

Photobucket

Earnin

Wildlife

The Y

DramaBox

View case Studies

LG drives 1100% increase in revenue in 2024 with tvScientific and turns it into a sustainable long term affiliate channel with tvScientific and CJ.

57%

increase in net-new customers

39%

increase in returning customers

14%

improvement in CPA

1100%

revenue growth in 2024

Wildgrain wishes every brand would test TV earlier — and drive 150% subscriber growth Year over Year.

5% to 7%

increase during peak periods

2 to 4

Team expansion

150%

Year over year

Photobucket was ready to reintroduce itself to the market, and it needed a campaign that could do more than just get its name back out there.

1,775+

new paid subscribers (primary KPI)

2%+

conversion rate

1.1M+

targeted households reached (secondary awareness win)

25%

increase in audience engagement over the campaign

CTV advertising enabled Earnin to increase memberships, while reaching their CPA goals.

$23.45

CPA

> 240K

new customer activations

Wildlife Studios was looking for a CTV partner that would drive installs and keep customer acquisition costs to $5 CPI.

< $5

cost-per-install

> 78k

customer installs

The Y boosted membership and recruitment by shifting to OTT advertising, achieving lower costs and increased leads.

17%

below target CPA

15%

more page views

OTT budget

When tvScientific launched its AI tech, DramaBox was one of the first to test it. Their results accelerated.

2-3x

ROAS & scaling

10x

spend

24/7

optimization