Direct Access to Premium CTV Inventory
tvScientific is the first supply-path optimized buying platform in the industry, providing direct access to premium CTV inventory from the source (the CTV publisher), bypassing unnecessary technology layers, and delivering the highest value to buyers.
Match Ad Exposure to Site Visits and Outcomes
Through tvScientific's proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match without relying on extrapolations from small panels or samples.
The tvScientific Platform
Transform TV into a Scalable Marketing Channel That Delivers Clear ROI
The TV is the largest screen in the house (often with an entire room dedicated to it) ... but it's the only device that hasn't been accessible to marketers focused on driving clear business outcomes.
Today, 80%+ of the $72B US television advertising market is dominated by only 300-500 national advertisers.
If compared to search or social, where those platforms have over 9M active advertisers, the problem is self-evident. TV is a high-friction ad channel that lacks digital-like accessibility, control, measurement and accountability.
tvScientific was created to solve that problem.
Digital Targeting on CTV
The tvScientific platform is fully integrated with trusted third-party data sources, enabling digital-like targeting with over 15K unique segments.
CTV Supply Path Optimization
tvScientific is the first supply path-optimized buying platform in the industry, providing direct access to premium CTV inventory directly from the source (the CTV publisher), bypassing unnecessary technology layers, delivering the highest value to buyers.
CTV Campaign Delivery Measurement
Through tvScientific's proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID.
CTV Campaign Optimization
With 1:1 attribution, as opposed to the limited panel approach, unprecedented granular CTV reporting enables clients to identify what is working, what is not working, and adjust the media plan accordingly.
CTV Reporting + Second Screen Response
Robust reporting proves the value of CTV investment and is integrated directly into Google Analytics. You'll understand the halo effect CTV has on all digital channels while creating lasting awareness and future purchases.