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Creative Advisor turns TV creative into a measurable driver of outcomes — powered by tvScientific AI, patented optimization technology trained on billions of creative performance data points.
The biggest untapped lever in TV performance
Advertisers know creative drives outcomes — but until now, it’s been the least measurable part of TV.
Creative Advisor changes that, predicting how your creative will perform before your campaign runs and identifying exactly which elements drive results.
Predictive scoring
Every ad is rated with a Creative Strength score correlated to conversion performance.
Element insights
Identifies the creative attributes that most influence results — dialogue, people, branding, pacing, and more.
Actionable recommendations
Generates AI-powered advice on how to improve performance before spending media dollars.
Campaign integration
Seamlessly connects with tvScientific campaign data for ongoing optimization.
Built on the same intelligence behind Guaranteed Outcomes™
Just as tvScientific transformed TV buying with outcome-based optimization, Creative Advisor brings that same level of intelligence to creative.
It’s how we’re turning every part of the TV funnel into a measurable growth engine.
Other tools generate ads — we generate performance.
