Creative Advisor

Your TV ads should have beauty and brains

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Creative Advisor turns TV creative into a measurable driver of outcomes — powered by tvScientific AI, patented optimization technology trained on millions of creative performance data points.

Creative Library — search and score creative assets
Recommendations — AI-powered creative suggestions
Technical Checklist — 17 of 17 passed
Full scorecard — summary, audio, and branding scores

Unlock more performance from your TV ads

Use tvScientific AI to predict how your ad creative will perform and receive actionable recommendations to optimize it. With Creative Advisor, you can analyze your ads before they launch, improve ads that have already launched — or both!

Using Creative Advisor, advertisers have seen a 13% average boost in performance.1

Performance Ad
Scoring

Predictive scoring

Your ads are assessed for Creative Strength and rated based on their potential to deliver outcomes.

Optimizations

Continuous optimization

Ensure you’re always using the best version of your creative to drive performance across your CTV campaigns.

Creative Insights

Creative insights

Learn how various creative elements — audio, video, branding, end card, and more — influence performance.

Actionable Recommendations

Actionable recommendations

Rely on the best possible version of your creative to drive performance across campaigns in tvScientific.

Powered by tvScientific AI, our proprietary optimization engine

Creative Advisor is trained on years of CTV-specific performance data.2

Scoring

Tens of thousands of creatives

Optimizations

Millions of household impressions

Creative Insights

Millions of creative elements