Reach holiday shoppers before they’ve filled their carts

People are already saving their seasonal shopping wishlists on Pinterest. Reach high-intent audiences earlier in their decision process on the biggest screen in the house with tvScientific by Pinterest and influence what makes it to the cart.

Retail is betting big on Performance TV this holiday

of retail marketers plan to run ads on Performance TV during the 2026 holiday season and peak seasonal shopping moments¹

of retail marketers expect Performance TV to help them achieve revenue growth during the 2026 holiday and seasonal shopping season¹

of retail marketers say their Performance TV budget for holiday and seasonal shopping moments has increased year over year¹

How retail brands turn seasonal TV into measurable sales

LG

MTN Ops

HigherDOSE

Photobucket

View case Studies

To support ongoing growth, LG has invested in streaming TV through tvScientific by Pinterest to drive both reach and performance across key product categories.

73%

unique households reached with Pinterest audiences

12%

lift in purchase rate performance

24%

net new customers

The MTN OPS team wanted to prove that their upper-funnel investment was doing more than building familiarity. They wanted data to show that awareness was actually driving customers to their site.

+7.19x

Spike lift site visits

13%+

Incremental lift in both site visits and purchases

4.4M

Households reached

HigherDOSE used tvScientific by Pinterest’s Creative Advisor to test whether bolder, more persistent early branding would improve Performance TV outcomes.

14%

lift in site visits

Photobucket was ready to reintroduce itself to the market, and it needed a campaign that could do more than just get its name back out there.

1,775

new paid subscribers

2%+

conversion rate

1.1M+

targeted households reached

25%

increase in audience engagement

View case Studies

Capture demand before holiday competition peaks

By the time your biggest promotion hits, retail shoppers have already been browsing, saving Pins, and shortlisting what they want.

of retail marketers plan to advertise using Performance TV for Black Friday Cyber Monday in 2026, with most launching in November¹

say it’s critical to reach shoppers before they begin actively searching or comparing products during the holiday and seasonal shopping season¹

Turn early seasonal moments into holiday momentum

Reach shoppers earlier across the seasonal moments that shape holiday buying behavior.

From Labor Day and October Prime Day to fall football and Black Friday Cyber Monday, activate Pinterest intent signals on Performance TV to connect with future customers before the most competitive shopping weeks begin.

Prove impact on retail performance

Optimize TV toward the retail outcomes that matter most, from impressions and site visits to sales.

increase in outcomes per $100 spent, on average, with tvScientific AI enriched by Pinterest’s high-intent signals²

See how you can supercharge your Performance TV during the 2026 holiday season.

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Sources:

1 - tvScientific by Pinterest, 2026 Holiday & Seasonal Shopping Trends Report (Retail (apparel / beauty / home / etc.) marketers, N=155), US, July 2026

2 - tvScientific by Pinterest Internal Data, US, 3/27/26 - 4/7/26. N= >300 advertisers. Outcomes evaluated were purchases, website visits, installs, and registration.