Reach holiday shoppers before they’ve filled their carts
Seasonal purchase decisions start before the final checkout moment. Reach high-intent consumers earlier on the biggest screen in the house and influence financing decisions before peak shopping weeks begin with tvScientific by Pinterest.
Fintech is betting big on Performance TV this holiday
90
of finance marketers plan to run ads on Performance TV during the 2026 holiday season and peak seasonal shopping moments1
95
of finance marketers expect Performance TV to help them achieve revenue growth during the 2026 holiday and seasonal shopping season1
73
of finance marketers say their Performance TV budget for holiday and seasonal shopping moments has increased year over year1
Capture financial intent before holiday competition peaks
By the time your biggest promotion hits, consumers have already been comparing offers, choosing payment methods, and deciding how they want to spend.
67
of finance marketers plan to advertise using Performance TV for Black Friday Cyber Monday in 2026, with most launching in November1
70
say it’s critical to reach shoppers before they begin actively searching or comparing products during the holiday and seasonal shopping season1
Turn early seasonal moments into holiday momentum
Reach future customers earlier across the moments that shape seasonal spending behavior.
From Labor Day and October Prime Day to fall football and Black Friday Cyber Monday, activate Pinterest intent signals on Performance TV to connect with future customers before the most competitive shopping weeks begin.
Prove impact on finance performance
Optimize TV toward the fintech outcomes that matter most, from impressions and site visits to signups and revenue.
27
increase in outcomes per $100 spent, on average, with tvScientific AI enriched by Pinterest’s high-intent signals2
See how you can supercharge your Performance TV during the 2026 holiday season.
