Reach consumers before they decide what makes it on the holiday table
From tailgates and holiday gatherings to year-end celebrations, reach high-intent shoppers earlier on the biggest screen in the house with tvScientific by Pinterest to shape what gets chosen for the moments that matter most.
Food and beverage is betting big on Performance TV this holiday
81
of food and beverage marketers plan to run ads on Performance TV during the 2026 holiday season and peak seasonal shopping moments1
95
of food and beverage marketers expect Performance TV to help them achieve revenue growth during the 2026 holiday and seasonal shopping season1
80
of food and beverage marketers say their Performance TV budget for holiday and seasonal shopping moments has increased year over year1
02
How food and beverage brands turn seasonal TV into measurable sales
By the time holiday promotions hit, food and beverage consumers have already started narrowing what they want to buy, order, and bring home for the season.
71
of food and beverage marketers plan to advertise using Performance TV for Black Friday Cyber Monday in 2026, with most launching in November1
47
say it’s critical to reach shoppers before they begin actively searching or comparing products during the holiday and seasonal shopping season1
Turn early seasonal moments into holiday momentum
Reach consumers earlier across the moments that shape seasonal food and beverage demand.
From Labor Day and October Prime Day to fall football and Black Friday Cyber Monday, activate Pinterest intent signals on Performance TV to connect with future customers before the most competitive shopping weeks begin.
Prove impact on food and beverage performance
Optimize TV toward the outcomes that matter most, from impressions and site visits to sales and revenue.
27
increase in outcomes per $100 spent, on average, with tvScientific AI enriched by Pinterest’s high-intent signals2
See how you can supercharge your Performance TV during the 2026 holiday season.
