Reach wellness customers before the New Year rush

Consumers are already planning the products, routines, and goals they want to carry into the holidays and New Year. Reach high-intent shoppers earlier on the biggest screen in the house and influence what makes the shortlist with tvScientific by Pinterest.

Health and wellness is betting big on Performance TV this holiday

of health and wellness marketers plan to run ads on Performance TV during the 2026 holiday season and peak seasonal shopping moments¹

of health and wellness marketers expect Performance TV to help them achieve revenue growth during the 2026 holiday and seasonal shopping season¹

of health and wellness marketers say their Performance TV budget for holiday and seasonal shopping moments has increased year over year¹

How health and wellness brands turn seasonal TV into measurable sales

MTN Ops

HigherDOSE

The Y

Brightside Health

View case Studies

The MTN OPS team wanted to prove that their upper-funnel investment was doing more than building familiarity. They wanted data to show that awareness was actually driving customers to their site.

+7.19x

Spike lift site visits

13%+

Incremental lift in both site visits and purchases

4.4M

Households reached

HigherDOSE used tvScientific by Pinterest’s Creative Advisor to test whether bolder, more persistent early branding would improve Performance TV outcomes.

14%

lift in site visits

The Y boosted membership and recruitment by shifting to OTT advertising, achieving lower costs and increased leads.

17%

below target CPA

15%

more page views

OTT budget

Breaking Through Saturation: Brightside Health’s Performance TV Success

15%

more actions with CTV

672%

YOY increase in CTV spend

increase in OTT budget

View case Studies

Capture demand before holiday competition peaks

By the time your biggest holiday offer goes live, health and wellness consumers have already been researching routines, comparing options, and narrowing what they want to buy, try, or subscribe to.

of health and wellness marketers plan to advertise using Performance TV for Black Friday Cyber Monday in 2026, and 38% for New Year's¹

say it’s critical to reach shoppers before they begin actively searching or comparing products during the holiday and seasonal shopping season¹

Build seasonal intent before the New Year rush

Reach future customers earlier across the moments that shape holiday demand and year-end reset behavior.

From Labor Day and October Prime Day to fall football and Black Friday Cyber Monday, activate Pinterest intent signals on Performance TV to connect with future customers before the most competitive shopping weeks begin.

Prove impact on health and wellness performance

Optimize TV toward the outcomes that matter most, from impressions and site visits to purchases and subscriptions.

increase in outcomes per $100 spent, on average, with tvScientific AI enriched by Pinterest’s high-intent signals²

See how you can supercharge your Performance TV during the 2026 holiday season.

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Sources:

1 - tvScientific by Pinterest, 2026 Holiday & Seasonal Shopping Trends Report (Retail (apparel / beauty / home / etc.) marketers, N=155), US, July 2026

2 - tvScientific by Pinterest Internal Data, US, 3/27/26 - 4/7/26. N= >300 advertisers. Outcomes evaluated were purchases, website visits, installs, and registration.