Why do advertisers choose tvScientific by Pinterest over MNTN?

Real results from Performance TV with enterprise-level scale that delivers any ad outcome: traffic, installs, sales, and more.

Where optimization wins

Marketers today need more than impressions, they need proof that CTV drives business outcomes. That’s why tvScientific by Pinterest was built as a tech-native platform powered by patented AI and machine learning, designed for real-time optimization, transparency, and measurable results.

CTV Inventory

Creative Flexibility

Audience Targeting

Flexible Engagement Models

Real-time AI- Driven Optimization

Patented Optimization Technology

Deterministic Household Identity Graph

Log-Level Data Transparency

Transparent Pricing with No Hidden Fees

The tvScientific by Pinterest advantage

Patented AI for superior performance

Our patented AI optimization technology continuously reallocates spend in real time to drive advertiser-declared outcomes. Backed by deep R&D and thousands of campaign insights, it delivers performance that scales.

Radical transparency

We operate on a “whitebox” model that gives you full visibility into how campaigns are configured and optimized. From dashboards to log-level data and always-on incrementality testing, you see exactly what drives results.

Flexible engagement models

Choose how you work: Pay per ad appearance with CPM or only when a customer converts with CPA. You can run campaigns on your own – fully self-serve – or partner with our team for strategic partnership. And with premium supply, efficient pricing, and audience recommendations, tvScientific adapts to your needs and scale.

At the end of the day, the choice isn’t just about who can place ads. It's about who can deliver outcomes. tvScientific combines speed, intelligence, and transparency to turn CTV into a growth engine for your business.

How other leading brands are generating outcomes fast

LG

Pins & Aces

HigherDOSE

MTN Ops

Wildgrain

Photobucket

View case Studies

LG drives 1100% increase in revenue in 2024 with tvScientific and turns it into a sustainable long term affiliate channel with tvScientific and CJ.

57%

increase in net-new customers

39%

increase in returning customers

14%

improvement in CPA

1100%

revenue growth in 2024

Thanks to a recommendation from tvScientific’s Creative Advisor, Pins & Aces learned they were missing out on more than a quarter of potential site visits.

27%

lift in site visits from adding a voiceover

HigherDOSE used tvScientific by Pinterest’s Creative Advisor to test whether bolder, more persistent early branding would improve Performance TV outcomes.

14%

lift in site visits

The MTN OPS team wanted to prove that their upper-funnel investment was doing more than building familiarity. They wanted data to show that awareness was actually driving customers to their site.

+7.19x

Spike lift site visits

13%+

Incremental lift in both site visits and purchases

4.4M

Households reached

Wildgrain wishes every brand would test TV earlier — and drive 150% subscriber growth Year over Year.

5% to 7%

increase during peak periods

2 to 4

Team expansion

150%

Year over year

Photobucket was ready to reintroduce itself to the market, and it needed a campaign that could do more than just get its name back out there.

1,775+

new paid subscribers (primary KPI)

2%+

conversion rate

1.1M+

targeted households reached (secondary awareness win)

25%

increase in audience engagement over the campaign