What is Performance TV? Your Guide to CTV Advertising in 2026
Performance TV is redefining CTV advertising in 2026, combining TV’s reach with digital targeting, optimization, and measurable business outcomes.
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The New Performance Model Is Built on Connection
Jason Fairchild sits down with Pinterest's Chip Jessopp to discuss why the next era of performance advertising will connect intent signals, media...
Jason Fairchild
Jun 9, 2026
The Ad Break
TV’s New Role in the Path to Purchase
Dual-screen behavior, clearer measurement, and the signals reshaping performance.
Rebecca Miller
Jun 4, 2026