TV’s Powerful Halo Effect: The Revolutionizing Impact of Cross‑Platform Performance Marketing
5 key stats from The 2026 State of Performance TV show why marketers are shifting budget, prioritizing revenue, and demanding transparency.
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The Broken State of Mobile Marketing: How Attribution Theft Created a $100B Fraud Scheme
Jason Fairchild exposes how last-click attribution and black-box MMPs fuel massive mobile marketing fraud, and shares a scientific framework to...
Jason Fairchild
Mar 10, 2026
What’s Changing in CTV, Search, and Discovery
The latest in advertising: Signal quality, discovery shakeups, and the quiet upgrades shaping performance.
Rebecca Miller
Mar 5, 2026