Invoca + tvScientific
Invoca specializes in tracking and attributing phone calls and offline conversions. The Invoca + tvScientific solution extends that attribution power to TV ads, enabling full-funnel measurement beyond traditional digital clicks.
Benefits for advertisers
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Measure real-world impact: Advertisers with phone-based sales cycles can prove the ROI of their TV investments by tracking the path from impression to phone call.
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Instead of just optimizing for site visits, advertisers can optimize for actual phone-driven purchases, ensuring their budget is spent on the households most likely to convert.
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It provides transparency by capturing offline data that is often lost in standard digital tracking.
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It moves measurement beyond digital clicks, offering a more comprehensive view of how TV ads influence the entire customer journey.
How it works
The integration functions through a seamless technical process that connects a user’s IP to inbound calls.
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Invoca dynamically changes the phone number displayed on an advertiser's website based on a user’s IP address.
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When a user sees a Performance TV ad and later visits the website, they are shown a unique number. If they make a purchase over the phone, Invoca tracks that call and attributes the credit back to the specific TV campaign.
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By connecting digital campaigns to inbound calls, the solution enables full-funnel optimization for conversions that happen off-screen.
