TV Advertising Versus Social and Search
Today’s marketers confront a question that has tortured advertisers since the dawn of TV: Is TV an effective medium to drive consumer response?
Jason Fairchild discusses the future of TV advertising on Forbes.
As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. TV has been and is headed towards a major change in viewing habits. This opens opportunities for advertisers looking for new ways to reach their target audiences. Join us, as our CEO Jason Fairchild discusses the impact of the history of performance marketing, where TV advertising is going next, and much more!
To learn about these things and more, check out Forbes’s article.