Performance Branding: Build brand equity while driving measurable performance

Performance marketing will eventually hit a point of diminishing returns where scale is impossible within CPA goals. To break this growth plateau, you’ll need to embrace performance branding.

Join Playbook CEO Bryan Karas joins Rockerbox CEO Ron Jacobson and tvScientific VP of Performance Ops & Yield Matt Janusz to teach attendees:

• Why performance branding is a growth imperative for smart marketers in 2025
• The growth restrictions that come with an addiction to performance marketing
• Data and reports that will quantify your performance branding opportunity
• Why CTV is growing faster than any other media channel — and driving great performance branding results
• Real-life client case studies 

• The art, science, and hard truths that make performance branding critical to growth
• Data showing how the world’s best brands have grabbed market share
• Reports you need to run for optimal budget allocation
• How to harness the growing CTV opportunity
• Real-life case studies from brands that have made the pivot to performance branding
• Exclusive webinar offers from Playbook, Rockerbox, and tvScientific

Who Should Watch:
This session is ideal for marketers, media buyers, and brand strategists who want to stay ahead in TV’s rapidly evolving landscape.

View now on-demand!