You have to stand out.
Holiday spending was up last year, but inflation and other financial worries mean consumers will be pickier this year.
spent on Black Friday
spent on Cyber Monday
of online sales during Cyber Week were by mobile shoppers
of US Consumers watch holiday-related content in the fall and winter
of US households have at least one connected device
Early Shoppers are planners and want to get their shopping done quickly. Give them detailed product information, convenience, and early-bird discounts.
On-the-Fly Shoppers shop throughout the season. Give them regular promo codes, BOGO offers, and anything else that’ll have them shopping from you all season long.
Search volume for the keyword “Black Friday” increased
after September 1 in 2022
Last-Moment Shoppers procrastinate with shopping and prefer doing it all online. Give them extended store hours, free in-store pickup, and overnight delivery.