Unlock more performance from your TV ads
Use tvScientific AI to predict how your ad creative will perform and receive actionable recommendations to optimize it. With Creative Advisor, you can analyze your ads before they launch, improve ads that have already launched — or both!
Using Creative Advisor, advertisers have seen a 13% average boost in performance.1
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Predictive scoring
Your ads are assessed for Creative Strength and rated based on their potential to deliver outcomes.
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Continuous optimization
Ensure you’re always using the best version of your creative to drive performance across your CTV campaigns.
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Creative insights
Learn how various creative elements — audio, video, branding, end card, and more — influence performance.
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Actionable recommendations
Rely on the best possible version of your creative to drive performance across campaigns in tvScientific.
Powered by tvScientific AI, our proprietary optimization engine
Creative Advisor is trained on years of CTV-specific performance data.2
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Tens of thousands of creatives
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Millions of household impressions
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Millions of creative elements
“Creative Advisor analyzed our existing creative and provided recommendations we could implement quickly. By making small changes to the visibility of our branding throughout the ad, we drove more site visits without rebuilding the entire spot.”
Anastasia Jenkin
Director of Affiliate Marketing and Partnerships at HigherDOSE
Most tools create ads. We turn your ads into outcomes.
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1tvScientific by Pinterest Internal Data, US, 4/2026-5/2026. N = 5, KPI = Website traffic.
2tvScientific by Pinterest Internal Data, US, 2024-2026