The CTV Advertising Playbook
With 71% of US households having at least one connected device, CTV is quickly becoming one of the most effective ways to reach consumers.
What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It's no wonder marketers are making CTV advertising a permanent part of their media mix.
This guide will help you take your CTV campaigns to the next level — no matter where you are in your journey.
What You'll Learn
- How to establish your CTV goals
- What starting budget will get you significant learnings within four weeks
- Six best practices for designing your CTV creative assets
- Why incremental reporting is critical for proving value