How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2023
CTV measurement and attribution follow a 1:1 model that shows advertisers exactly where their efforts have the greatest impact on audiences.
In a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement – it’s harder than ever for marketers to get a solid grip on how their ads are performing on CTV. So, here’s what you need to know about the current state of ad measurement in CTV, and what’s to come.
CTV measurement and attribution follow a 1:1 model that shows advertisers exactly where their efforts have the greatest impact on audiences.
tvScientific has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement.
Matthew Koontz to advance sophisticated CTV buying and measurement solutions for performance marketers