tvScientific Granted Patent for TV Outcome Optimization Technology
The new technology enables marketers to buy and optimize TV to their stated outcome goals
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
The new technology enables marketers to buy and optimize TV to their stated outcome goals
Read about why Amazon dominates digital ads but doesn’t put advertisers first. Performance-focused marketers will keep turning to the open internet.
Today’s marketers confront a question that has tortured advertisers since the dawn of TV: Is TV an effective medium to drive consumer response?