Welcome to tvSci Guide! Read on for this month's product updates, customer spotlights, and pro tips that help you get the most out of Performance TV.

Product Highlights

Smarter Campaigns

Unlock a more intelligent way to manage your CTV advertising.

• Reach your target audience with Audience Extension: Find more opportunities to connect with your ideal viewers using expanded device graph signals.

• Ensure consistent targeting with Targeting Override: Easily synchronize your targeting settings between tvScientific and the ad server for specific Ad Groups.

• Optimize campaign performance with advanced tools: Leverage features like Delivery Pacing and Predictive Inventory for smarter spending and inventory selection.

Welcome Home, Reports

Your reports just got the keys to a beautiful new homepage.

• Key KPIs up front: Your new Reporting Home showcases campaign outcomes, revenue, and reach.
  
  
• Redesigned for you: All reports are just a click away, neatly organized in a collapsible panel.
  
  
• Reports you know and trust: Campaign Performance, Path To Purchase, Incrementality, and more are waiting.
  
  

Creative Beauty, Meet Brains

Manage your TV ad creative with a powerful and intuitive new experience.

• Upload and organize with ease: Add and manage all your creative assets directly within tvScientific.
  
  
• Ensure broadcast-ready quality: Our platform helps your ads meet streaming service standards.
  
  
• Schedule with flexibility: Deploy multiple creatives to captivate diverse viewer segments effortlessly with rotation options.
  
  

Community Events & Resources

Webinar | "Ad Budgets Under Fire: Smarter Strategies in Tough Times"

Economic uncertainty and tariff threats are putting ad budgets under pressure.

This webinar explores how leading advertisers are adapting and why performance-driven strategies are essential. Learn practical tactics to optimize spend, align marketing with business goals, and discover where leading advertisers are placing their bets.

Ideal for marketers, agencies, media buyers, and brand strategists in the rapidly evolving TV landscape. Watch the recording

Customer Spotlight: Playbook Media

Playbook Media: Performance Powerhouse

Ever feel like your growth engine is sputtering? One fast-scaling DTC brand did. Their once-reliable search and social channels hit a wall, leaving them searching for answers. Then they met Playbook Media, led by Bryan Karas, a former Meta mastermind.

Playbook Media doesn't just do ads; they weave stories. Their secret weapon? Performance Branding—a powerful blend of emotional connection and measurable results, all fueled by the might of CTV. Forget generic impressions! Playbook Media crafted a brilliant 30-second CTV spot, a relatable tale about that classic "oops, wrong gift!" moment. It wasn't just an ad; it was a conversation starter, designed to stick.

The result? Explosive. Conversions shot up 15-20% across all digital channels. Organic and direct traffic surged like a tidal wave. This wasn't a fleeting spike; it was sustainable, game-changing growth.

Bryan Karas put it best: "Every channel started performing better. Search picked up. Social picked up. Even organic traffic moved. And we could tie it all back to that CTV lift."

Want to see exactly how they pulled off this incredible transformation? Dive deep into the full case study and discover the performance branding magic for yourself! Read the Full Case Study

Campaign Starters

Don't let spring's prime advertising opportunities bloom without you! Review and launch your CTV campaigns targeting Mother's Day, weddings, and the pre-vacation buzz to connect with ready-to-spend viewers.

Here are some ideas for your next campaigns themed around the upcoming seasonal events! Ensure yours are in place!

"Gear Up for Summer Adventures"

Pre-Vacation Season: Airing in May/June

We hope you enjoyed the first-ever edition of the tvSciGuide!

We're thrilled to be part of your advertising adventure. Don't hesitate to reach out with any feedback or questions. Stay tuned for more monthly updates on our platform, upcoming events, and tips to level up your advertising game.