Read this list of top streaming advertising companies to find the perfect new partner for reaching your brand’s target audience.
Find powerful new ways to reach your target audiences where they live
OTT advertising, also known as over-the-top advertising, has become a powerful tool for reaching and engaging with a target audience. As more viewers opt for streaming services and rely on connected TV devices to consume video content on-demand, OTT advertising has emerged as an effective way to deliver video ads to these audiences. Unlike traditional linear TV commercials during commercial breaks, the best streaming advertising companies offer interactive elements, personalized user experiences, and a wide range of content to users.
Want to learn more? Check out "Streaming Video Advertising: A Complete Marketer's Guide."
The Best Streaming Advertising Companies
Facebook Watch
Facebook Watch is a popular OTT platform that offers excellent advertising opportunities for businesses. With a video viewer base of more than 1.25 billion monthly, it provides a vast audience to promote products and services.
One of the main advertising options on Facebook Watch is in-stream video ads. These ads appear during video content, allowing businesses to reach viewers as they engage with their favorite videos. In-stream video ads are highly effective in capturing users' attention and delivering impactful brand messages.
Another advertising option on Facebook Watch is Feed video ads. These ads appear directly in users' Feeds, making them highly visible and accessible. Feed video ads are seamlessly integrated into the user experience, ensuring maximum exposure and engagement.
Businesses can take advantage of the extensive targeting options provided by Facebook to ensure their ads reach the most relevant audiences. With customizable ad formats and precise targeting capabilities, Facebook Watch is a streaming advertising company that offers businesses the opportunity to drive user engagement and increase brand visibility.
YouTube
YouTube, with more than two billion monthly users worldwide, is a dominant force in the OTT platform landscape. As one of the largest streaming advertising companies, it provides businesses with a wide reach and a powerful tool for engaging with their target audience.
YouTube offers various advertising options to cater to different marketing objectives. One of these options is display ads, which are shown alongside video content. These ads are typically in the form of banners or sidebar ads and provide businesses with additional visibility and exposure.
Overlay ads, another advertising option, appear as transparent layers on top of the video content. They engage viewers with relevant information, such as product descriptions or call-to-action buttons, without interrupting their viewing experience.
Skippable video ads, as the name suggests, give users the choice to skip the ad after five seconds. This provides advertisers with an opportunity to capture users' attention within those initial seconds and deliver compelling messages.
Non-skippable video ads, on the other hand, play before, during, or after the video content and cannot be skipped. While they ensure maximum exposure, it's important for businesses to create engaging and captivating ads to retain viewers' interest.
Hulu
Hulu is a leading streaming advertising company that offers businesses a unique opportunity to share their message with a wide audience.
One of Hulu's key strengths is its mix of original and secondary content. This includes a wide array of TV shows, movies, and exclusive Hulu Originals, allowing businesses to reach relevant audiences based on their interests and preferences. Hulu also boasts an impressive user base, with approximately 48.5 million subscribers. This large and active audience provides businesses with a fertile ground for reaching potential customers and driving engagement.
When it comes to advertising options on Hulu, businesses have three main choices. Firstly, there are standard video ads, which are displayed during commercial breaks within the content. These ads allow for high visibility and engagement with viewers. Secondly, there are interactive ads that include elements such as polls or games, providing a more immersive user experience. Lastly, Hulu also offers branded content integrations, allowing businesses to seamlessly integrate their products or services into specific shows or episodes.
TikTok
TikTok offers a range of features and advertising options to help businesses effectively reach their target audience. With over 1.7 billion users as of 2022, TikTok is a powerful streaming advertising company to work with.
TikTok offers various types of ads that businesses can use to capture the attention of their audience. One popular option is video ads, which allow businesses to create short, engaging videos that appear seamlessly within the TikTok “For You” feed. These ads can be customized to match the user's interests and preferences, ensuring that they are relevant and engaging.
Another ad format available on TikTok is image ads. These ads consist of a single image and can be used to showcase products or highlight key messages. Image ads are an effective way to grab the user's attention and drive them to take action.
TikTok also offers carousel ads, which allow businesses to display multiple images or videos in a single ad unit. This format is ideal for showcasing a range of products or highlighting different features of a product.
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