The Growth of CTV Viewership and What it Means for Advertisers
More than 50 percent of consumers watch content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than social...
TV Advertising Versus Social and Search
Jason Fairchild
Jan 18, 2022
How does TV advertising compare to social and search?
Today’s marketers confront a question that has tortured advertisers since the dawn of TV in the 1950s: Is TV an effective medium to drive consumer response? The best way to answer this question is by examining available measurement and observation technologies. Unfortunately, despite TV’s power to reach and influence massive audiences, the medium is severely lacking in effective observation and measurement tools. Putting that aside, TV advertising still has the potential to compete with social and search.
To learn how TV advertising compares to social and search, check out our great guest article with online publication Street Fight.