TvScientific Bets On CTV As A Performance Channel

New Head of Product, Matthew Koontz, was able to catch up with AdExchanger to discuss plans to bring his media and advertising learnings to tvScientific.

tvScientific
Sep 13, 2022

New Head of Product, Matthew Koontz, was able to catch up with AdExchanger this week to discuss his experience within media and advertising as well as how he plans to bring his learnings to tvScientific.

“I got a front row seat to the strengths and weaknesses of different media channels for performance marketers,” Koontz said, “and those lessons from the past can help solve problems specifically for performance marketers in the context of CTV.”

Read the full article here.

 

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