TV has always been the most important and powerful screen in the American home. Now, marketers can drive ROI in the most influential medium in history.
As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. TV has been and is headed towards a major change in viewing habits. This opens opportunities for advertisers looking for new ways to reach their target audiences. Join us, as our CEO Jason Fairchild discusses the impact of the history of performance marketing, where TV advertising is going next, and much more!
To learn about these things and more, check out Forbes’s article.
Business Insider asked 12 VCs, with recent investments in ad and marketing tech, to pick the most promising companies in and out of their portfolio.
Growth marketing vs. digital marketing: two related but different concepts. Here’s what advertisers need to know to get the most out of both...
Discover essential details about the most popular OTT streaming platforms, including reach, content, whether they display ads, and more in our guide.