CTV Advertising is Evolving
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
Thanks to new advancements in technology, marketers now have the power to execute TV ad campaigns and measure their actual performance by establishing a connection between viewed ads and real-world outcomes.
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
More than 50% of consumers watch video content from CTVs, while brand recall on CTV advertising is at least 39% higher than other ad digital channels.
Today’s marketers confront a question that has tortured advertisers since the dawn of TV: Is TV an effective medium to drive consumer response?