CTV Advertising is Evolving
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
More than 50% of consumers watch video content from CTVs, while brand recall on CTV advertising is at least 39% higher than other ad digital channels.
Today’s marketers confront a question that has tortured advertisers since the dawn of TV: Is TV an effective medium to drive consumer response?