Technology’s ability to make spots measurable will be a game-changer, says CEO Jason Fairchild.
To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to...
Thanks to new advancements in technology, marketers now have the power to execute TV ad campaigns and measure their actual performance by...
Jason Fairchild, tvScientific's Co-founder and CEO shares his insights on how CTV is the next massive growth opportunity for performance marketers.