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tvScientific Granted Patent for TV Outcome Optimization Technology
The new technology enables marketers to buy and optimize TV to their stated outcome goals
Technology’s ability to make spots measurable will be a game-changer, says CEO Jason Fairchild.
The new technology enables marketers to buy and optimize TV to their stated outcome goals
To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to...
Thanks to new advancements in technology, marketers now have the power to execute TV ad campaigns and measure their actual performance by...