tvScientific Hires Brad Murphy as Head of Brand Sales to Accelerate Adoption of Performance TV
Former Roku, Meta, and Moloco executive joins tvScientific to scale brand sales and bring Performance TV to a broader set of advertisers.
Online publication StreetFight featured our Chief Revenue Officer Shannon Jessup to discuss the rise of UGC in CTV.
Former Roku, Meta, and Moloco executive joins tvScientific to scale brand sales and bring Performance TV to a broader set of advertisers.
tvScientific announced its partnership with MetricWorks, which closes the gaps in last-touch measurement in a privacy-safe way.
The new technology enables marketers to buy and optimize TV to their stated outcome goals