It’s Time to Change How We Buy TV Ads
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly...
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel outcomes.
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly...
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by Insider Intelligence on August 21, 2023.