The State of Performance TV in 2027

Our 2027 State of Performance TV Report reveals that marketers are under increasing pressure to find high-quality customers, stand out from competitors, and build trust. In our latest episode of Meet tvScientific by Pinterest, we were joined by Scott Whittemore from FinTech Attain, to hear his point of view on some of the report’s biggest themes—from reaching shoppers before they begin actively searching, to proving incrementality. 

We’ll also share an inside look into how Scott’s team used tvScientific by Pinterest to successfully scale audience acquisition — delivering a ~16.7% better CPA than Attain’s internal goal — while maintaining efficiency goals.