Attain beats CPA goal by 16.7% with Lookalike Segments from tvScientific by Pinterest

Attain wanted to scale CTV acquisition while maintaining CPA efficiency against internal benchmarks and overall campaign performance.

As Attain looked to scale, the team needed a way to reach net-new households without sacrificing CPA efficiency. Broad targeting can add reach, but it can also dilute performance, so Attain focused on a more controlled expansion strategy.

Attain and tvScientific by Pinterest shifted from a steady-state approach to a deliberate growth plan built around audience strategy and staged scaling.

A key lever was Lookalike Segments, generated from tvScientific by Pinterest's proprietary household graph (or household ID) and available directly within the UI. This helped Attain reach new households that resemble high-value users, while keeping expansion more controlled than broad targeting.

Alongside lookalikes, Attain rounded out the strategy with retargeting and layered audience targeting, pairing Pinterest finance interest audiences with demographic cohorts.

As performance held, Attain scaled investment in steps and continued optimizing creative and budget allocation toward the audiences delivering the strongest results.

Lookalikes helped Attain scale without going broad, expanding reach while staying close to households that were already working.

A staged approach reduced risk. Stepwise increases allowed Attain to scale while monitoring efficiency and volume.

A diversified audience mix improved stability. Lookalikes, retargeting, and layered audiences helped Attain avoid over-reliance on a single approach as budgets grew.

• ~16.7% better CPA vs Attain’s internal goal
• ~12% better CPA vs campaign average
• Reached net-new households while maintaining efficiency (net-new metric not published)

These improvements were observed following Attain’s Lookalike launch on 08/03/2026.

What this means: In both the short-term and broader pre/post comparisons, Attain increased investment and grew install volume after the lookalike launch, supporting scalable growth while staying aligned with internal efficiency targets (without publishing those targets publicly).

• If you’re trying to scale while maintaining high performance, start with lookalikes before widening prospecting.
• Compare lookalike performance against your campaign average and internal CPA benchmarks to decide where to scale.
• Combine lookalikes, retargeting, and layered audiences for more stable performance over time.

tvScientific by Pinterest Internal Data, United States, Q3 2026