Unlocking Incremental Reach with Pinterest Audiences on Performance TV

LG is a global leader in consumer electronics and home appliances, with a broad portfolio spanning TVs, washers, and other household products.

To support ongoing growth, LG has invested in streaming TV through tvScientific by Pinterest to drive both reach and performance across key product categories.

LG has been a long time tvScientific partner, running streaming TV campaigns for over three years.
While performance remained strong, the team faced a key limitation: scale.

Their campaigns were constrained by a fixed budget cap, often hitting limits early in the month. This made it difficult to expand reach and capture additional demand, even when performance remained efficient.

LG wanted to understand:

• Could they unlock incremental reach beyond their existing audience strategy?
  
• Could new audiences maintain strong performance efficiency?
  

• Was there an opportunity to justify increased investment in CTV?
  

Pinterest helped identify audiences with strong affinity to LG’s core categories, including:

• Home decor
  
• Furniture
  
• Home maintenance
  

These audiences reflect consumers actively researching and planning purchases, making them a strong match for LG’s product portfolio.

The campaign ran over a short test period, using LG’s existing product focused creative across categories like TVs and home appliances.

The goal of the test was simple:

Determine whether Pinterest intent audiences could drive incremental reach and performance improvements compared to LG’s existing targeting strategy.

Despite running for only ~1 week, the test generated enough data to evaluate impact across key metrics.

Pinterest audience targeting unlocked meaningful new scale for LG’s streaming TV campaigns.

This demonstrated that Pinterest audiences were net new and incremental, not overlapping with existing targeting.

This showed that expanding reach did not come at the cost of performance.

Pinterest audiences helped LG reach consumers who had not previously been exposed to their campaigns.

Pinterest audiences are built from real user behavior, capturing moments when consumers are actively researching products and planning purchases.

For LG, this meant reaching consumers already showing interest in home and electronics categories.

The test confirmed that Pinterest audiences were additive, not duplicative.

This unlocked new scale for LG, allowing them to reach audiences beyond their existing targeting strategy.

tvScientific’s optimization engine ensured that campaigns remained efficient while scaling, prioritizing high value viewers even as reach expanded.

For brands like LG, one of the biggest challenges in streaming TV is scaling campaigns without sacrificing performance.

This test showed that bringing intent signals into CTV targeting can unlock both.

By combining Pinterest’s audience data with tvScientific’s platform, LG was able to:

• Reach new audiences
  
• Maintain strong efficiency
  
• Identify clear opportunities to scale investment
  

The results point to a larger opportunity: using intent driven audiences to expand the role of streaming TV as both a reach and performance channel.

1: tvScientific by Pinterest Internal Data, United States, 2/4/26 - 2/11/26.