With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to...
TV has always been the most important and powerful screen in the American home. Now, marketers can drive ROI in the most influential medium in...
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...