The Growth of CTV Viewership and What it Means for Advertisers
More than 50 percent of consumers watch content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than social...
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on CTVs are more effective.
More than 50 percent of consumers watch content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than social...
57% of consumers say the primary way they watch TV and other video content is through streaming it digitally. Learn more about CTV growth...
The adtech firm tvScientific wants to prove to advertisers that TV ads perform as well as Google and Meta ads.