With consumers becoming more skeptical of traditional advertisements, marketers are achieving higher brand affinity and ROI by leaning into user-generated content. User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of whom watch CTV as opposed to linear TV. This means that the potential UGC has to reach this audience through CTV is far greater than other traditional channels.
To learn more about how CTV can be a great channel for utilizing user-generated content, check out this article by StreetFight.