CTV Viewership Growth Means New Opportunities for Advertising

57% of consumers say the primary way they watch TV and other video content is through streaming it digitally. Learn more about CTV growth opportunities.

Jason Fairchild

Jan 18, 2022

RapidTv News gives insight into our latest report.

Our report paints a compelling picture of why advertisers need to adapt as CTV adoption grows. 57% of consumers say the primary way they watch TV and other video content is through streaming it digitally. Furthermore, these same consumers were able to better recall ads on TV and streaming platforms while being less annoyed by said ads.

For more takeaways from our report, check out RapidTV News’s article.

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