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How AI Will Shape the Future of TV Advertising
Technology’s ability to make spots measurable will be a game-changer, says CEO Jason Fairchild.
Sorrell and former X sales chief Chris Riedy, now part of tvScientific, back vision to bring self-service and outcomes-based buying to CTV and long tail of advertisers
Technology’s ability to make spots measurable will be a game-changer, says CEO Jason Fairchild.
Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series.
Revenue IQ is a set of qualities, values and behaviors that enable individuals to work toward maximizing company revenue, says CEO Jason Fairchild.