tvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
The adtech firm tvScientific wants to prove to advertisers that TV ads perform as well as Google and Meta ads.
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on CTVs are more effective.
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly...