The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.
To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to...
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV...
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.