Trust is the New Currency in TV Measurement

Thanks to the mass consumer shift from linear toward connected TVs and premium streaming content, TV is beginning to mine the powerful digital marketing capabilities that big search engines and social networks offer. This shift is creating – for the first time – the opportunity for true 1:1 targeting and measurement on TV. But being “digital-like” does not mean CTV advertising is trustworthy. After all, there’s a long history of trust issues in digital advertising. Learn the 4 facets that build trust in CTV advertising from our Co-founder and CEO, Jason Fairchild.

Read the full AdExchanger article here.