Report: CTV viewership drives ad performance opportunity
Findings from CTV advertising platform survey indicate that a majority of consumers say the primary way they watch television is by streaming it...
TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands wanted to reach large audiences, and all they needed to do was choose among a group of three to four networks and maybe 10 to 20 major programs.