tvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands wanted to reach large...
Advertisers Can Now Buy TV Based on Outcomes, Including CPA, ROAS, Sales, and Post-CTV Campaign Traffic