White Paper: Multi-Touch Attribution in the CTV Environment
Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.
AI, virtual reality, and live streaming have made the gaming industry a growth machine. The pandemic fast-tracked this growth, and the industry is now expected to be worth $321 billion by 2026.
It's no wonder it's such a competitive industry. To differentiate in this crowded space, marketers have their work cut out for them. And they're turning to CTV, one of the most effective ways to reach consumers today, to help in this feat.
In this guide, you'll get tips and best practices for building, launching, and measuring CTV campaigns for your gaming company.
What You'll Learn
- Common CTV goals and how to set your own
- The budget that will yield significant learnings in one month
- Best practices for CTV advertising creative assets
- Why incremental reporting is important to measure success
