White Paper: Multi-Touch Attribution in the CTV Environment

Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.

MultitouchMockupSmall

The TV advertising landscape has evolved, but some advertisers are still stuck in the past. Even with access to advanced technology and data collection, some are still using antiquated methods like first touch and last touch to assess performance.

Our connected TV experts have conducted a thorough analysis of the modern ad environment and determined that only multi-touch attribution paints a holistic picture of ad effectiveness. Want to know more? You’ll have to download our latest guide.

In this white paper, you’ll learn:

  • Why advertisers should move away from antiquated attribution models
  • How connected TV is revolutionizing the advertising landscape
  • The effects of ad timing, frequency, and more on conversion

Download the whitepaper

Similar posts

Reports

2024 tvScientific Performance Report

Explore the significance of measuring outcomes with Performance TV, how CTV is becoming a performance powerhouse, and the nuances to keep in mind as...

tvScientific Jun 26, 2024
Reports

2024 Holiday Advertising Trends Report

Explore insights and strategies that’ll help marketing teams plan and activate more performant holiday advertising campaigns in 2024.

tvScientific Sep 19, 2024

Your Guide to OTT & CTV Advertising

Surveys from 500 marketing execs reveal new insights into the opportunities, benefits and challenges of OTT & CTV channels.

tvScientific May 26, 2022