White Paper: Multi-Touch Attribution in the CTV Environment
Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.
Explore insights and strategies that’ll help marketing teams plan and activate more performant holiday advertising campaigns in 2024.
The holiday season is a crucial time for marketers, but it also brings challenges like heightened competition, unpredictable market conditions, and shifting consumer behavior. Many are concerned about how these factors will impact advertising results this year.
To help you navigate this high-stakes season, we’ve compiled insights from nearly 600 marketers. This report provides actionable strategies to ensure your campaigns deliver the results you need.
What You’ll Learn
- Why starting holiday campaigns early is essential – Stay ahead of the competition and capture early shoppers.
- Which channels give you the biggest bang for your buck – Focus on platforms that maximize your budget.
- How to overcome this year’s biggest challenges – Tackle common obstacles with confidence.
This is your roadmap to cutting through the holiday noise and driving impactful results. Let this guide help you turn seasonal challenges into opportunities for success.
