Reports
The CTV Advertising Playbook for D2C Marketers
This guide helps D2C marketers get started with CTV advertising. Explore best practices to level up your CTV campaigns.
2026 D2C Performance Marketing Media Mix Guide
The new standard for performance growth
Growing a D2C brand used to feel more straightforward. You could count on a few core channels, follow a familiar playbook, and scale from there. That’s no longer the reality for most teams.
Today, marketers are juggling more channels, more creative, and more pressure to prove results, all while customer acquisition gets harder and more expensive.
That’s why this guide exists. It’s built to help D2C marketers create a media mix that works in the real world: one that reaches new customers, improves efficiency, and gives every channel a clear job to do.
What you’ll learn:
- How to build a strong foundation for performance marketing
- How to set budgets and goals that support sustainable growth
- How to balance search, social, and CTV in a smarter media mix
- How to measure what’s working and optimize with confidence