tvScientific by Pinterest

TV has always had the power to move people. What it has not always offered is the speed, precision, and accountability performance marketers need.

We built tvScientific to change that.

Now, as tvScientific by Pinterest, we’re bringing together Pinterest’s predictive intent signal and tvScientific’s Performance TV platform to help advertisers reach high-intent customers earlier, drive real business outcomes, and understand TV’s impact with greater clarity.

Reach customers earlier in their decision-making journey

Most CTV targeting still relies on the same three sources: past behavior, broad demographics, and purchase signals. Useful, but backward-looking. We help advertisers reach people earlier in the decision-making process using high-intent data.

Optimize toward real outcomes

Our AI-powered platform is built to drive the business results that matter most, from purchases and installs to subscriptions and incremental growth.

Prove TV's full impact

We help marketers understand how TV contributes across the funnel and across the broader media mix, not just within a single channel.

Powered by tvScience

At tvScientific by Pinterest, science is not a slogan. It is how we build.

From optimization and attribution to testing and reporting, our passion is to create a platform that helps performance marketers make better decisions with more confidence.

That means better targeting, optimization, and measurement.