Resources
Blog
Follow connected tv trends, updates in the space & blogs all about CTV & programmatic advertising with our industry insights. Read more here.
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Ad Budgets Under Fire: Smarter Marketing Strategies in Tough Times
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Transparency, Outcomes & the Future of Affiliate Marketing
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Smart Screens, Smarter Ads: How Mobile App Marketers Can Win Big with CTV
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Creative Testing for Outcomes: Strategies That Go Beyond Clicks
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The Human Touch in an AI World: Revolutionizing Performance TV in 2025
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How AI is Revolutionizing Performance TV Advertising in 2025
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Why TV Deserves More Credit in Your Marketing Attribution
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Q&A with Performance Branding Experts at Playbook, Rockerbox, & tvScientific
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Transparency & Control in a Programmatic Marketplace
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Performance Branding: The Key to Sustainable Growth in 2025
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How tvScientific’s $25.5M Series B is Ushering in the Future of Performance TV
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How to Get Budget & Buy-In for Performance TV Campaigns
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5 Performance TV Statistics All Marketers Need to Know in 2025
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What is Performance TV? A Comprehensive Guide to the Future of Advertising
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CTV Wrapped: tvScientific’s 2024 Year in Review
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Why Brands Can’t Afford to Ignore CTV Advertising in 2025
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How to Leverage CTV to Navigate the Post-Holiday Sales Slowdown
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Super Bowl LIX Advertising Playbook: Maximize Impact with CTV