Blog
Connected TV vs. Linear TV Advertising — The Evolution of Television
Trying to understand the differences between linear and CTV? Our primer has everything advertisers need to know.
Insight
A Step-by-Step Guide to Incrementally Testing for CTV Advertising
From defining your audience to calculating incrementality, this article explains how to apply incrementality testing to CTV advertising.
Blog
Connected TV vs. OTT Advertising — An Over-the-Top Evolution
The definitive answer to your questions about Connected TV vs. OTT, and why the differences matter to advertisers.
Blog
How CTV Puts Television Back in the Marketing Playbook
Think performance TV advertising isn’t a viable channel? Thanks to connected TV, it’s time for advertisers to think again. Here’s why.
Blog
What Is CTV Advertising? CTV & Its Role in the Digital Ecosystem
This article answers the question, “What is CTV advertising?”, with additional information about how it works and why it’s growing.
News
tvScientific Announces Shannon Jessup as Chief Revenue Officer
Jessup’s CRO appointment signals the startup’s continued growth, having gained a talented leader with expertise across ad tech, mobile games, and...
News
Magnite and tvScientific Launch Performance CTV Program
Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety LOS ANGELES, CA...
News
MarTech Interview with Jason Fairchild, CEO at tvScientific
Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series.
Blog
How CTV is reshaping targeting and growth for marketers
Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this...
The CTV measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...