Connected TV vs. Linear TV Advertising — The Evolution of Television
Trying to understand the differences between linear and CTV? Our primer has everything advertisers need to know.
Trying to understand the differences between linear and CTV? Our primer has everything advertisers need to know.
From defining your audience to calculating incrementality, this article explains how to apply incrementality testing to CTV advertising.
The definitive answer to your questions about Connected TV vs. OTT, and why the differences matter to advertisers.
Think performance TV advertising isn’t a viable channel? Thanks to connected TV, it’s time for advertisers to think again. Here’s why.
This article answers the question, “What is CTV advertising?”, with additional information about how it works and why it’s growing.
Jessup’s CRO appointment signals the startup’s continued growth, having gained a talented leader with expertise across ad tech, mobile games, and...
Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety LOS ANGELES, CA...
Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series.
Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this...
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...