The Top 5 Questions Marketers Ask About CTV Advertising
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...
With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc. is...
tvScientific, a TV ad-tech company, launched an end-to-end connected TV buying and attribution system geared toward digital marketers that value...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight,...
The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
As the advertising industry grapples with the continuing disruption of content consumption models, the question of how to value “legacy” advertising...
From glossy video shoots to pricey broadcast network buys, TV ad campaigns can cost millions to create and distribute. Yet when it comes to measuring...