The Top 5 Questions Marketers Ask About CTV Advertising
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...
Insight
tvScientific Targets Connected TVs With New Ad Technology
With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc. is...
Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
tvScientific, a TV ad-tech company, launched an end-to-end connected TV buying and attribution system geared toward digital marketers that value...
tvScientific Raises $1.5 Million To Make Buying TV Ads Easier For Performance Advertisers
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight,...
tvScientific Launches Connected TV Performance Advertising Platform
The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms
Blog
The Founding Story: Why tvScientific Exists
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
Blog
Why are TV companies not valued like tech companies?
As the advertising industry grapples with the continuing disruption of content consumption models, the question of how to value “legacy” advertising...
Blog
Outdated Methods and Fuzzy Math Make TV the Most Poorly Attributed Ad Medium
From glossy video shoots to pricey broadcast network buys, TV ad campaigns can cost millions to create and distribute. Yet when it comes to measuring...